Wines and SpiritsThe Global Market for Vodka - Management Briefing
The vodka category continues to thrive throughout the world led by the Russian Company Sojuzplodimport"s Stolichnaya, although the majority of its sales are domestic, and Diageo"s Smirnoff which is the world"s leading international vodka brand as well as the world"s number two international brand behind Bacardi.
Today the vodka category is intensely competitive and there are a number of reasons for the continuing rise in popularity including the drink"s mixability, its emergence as a lifestyle drink appealing to the younger generation, the very successful vodka-based low alcohol drinks such as Smirnoff Ice and of course the global marketing of the category"s leading brands.
Table of Contents
Chapter 1 When will the bubble burst?
Chapter 2 Leading markets by volume
Chapter 3 Leading international brands by volume
Chapter 4 Leading brands with sales predominantly in East European Markets
Chapter 5 Leading international brands
1) Smirnoff
2) Absolut
3) Stolichnaya
4) Popov
5) McCormick
6) Finlandia
7) Skyy
8) Gordon"s
9) Barton
10) Koskenkorva
11) Gorbatschow
12) Skol
13) Grey Goose
14) Ketel One
15) Wyborowa
16) Eristoff
Chapter 6 West Europe
West Europe - Leading international brands by volume
Chapter 7 East Europe
Chapter 8 North America
Chapter 9 South Africa
Chapter 10 Australia and New Zealand
Brand share (%)
Brand share (%)
Chapter 11 South America
Chapter 12 Asia
Brand index
List of Tables
Table 1: Austria
Table 2: Belgium
Table 3: Denmark
Table 4: Finland
Table 5: France
Table 6: Germany
Table 7: Greece
Table 8: Iceland
Table 9: Ireland
Table 10: Italy
Table 11: Netherlands
Table 12: Norway
Table 13: Portugal
Table 14: Spain
Table 15: Sweden
Table 16: Switzerland
Table 17: Turkey
Table 18: United Kingdom
Table 19: USA
Table 20: Canada
Table 21: South Africa
Table 22: Australia
Table 23: New Zealand
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